George Lois was born in Athens. He has been involved in photography since he was a child. He has taken part in many photography exhibitions. Right after his education in the photographic art, he started to experiment with videography-cinematography. Being truly passionate about storytelling through visual arts, he attended many seminars in order to achieve expertise in this field. He has worked in collaboration with many photographers in the fashion industry and he has always been fascinated with the creation of stylistic, professional fashion and commercial videos.